Come aboard and 'Sea the Difference'!
‘Sea the Difference’ is a Maritime Singapore marketing campaign that celebrates opportunities and highlights the diversity of jobs in the maritime industry, including in digitalisation and decarbonisation.
At the heart of the campaign is a short-film series titled ‘The Matchmaker’, inspired by real-life maritime professionals who have successfully embarked on shore-based maritime careers despite not having the relevant background, as well as those who have transitioned from a seafaring job.
The four-episode series takes us through the job search experiences and career decisions of a young graduate, freelancer, mid-career switcher, and a matured worker – as they seek to understand what a maritime career has to offer and, in the process, realise the misconceptions about the industry.
Besides ‘The Matchmaker’ series, the campaign will include a series of social media engagement and content to surface common myths about maritime careers, as well as profile interesting lesser-known jobs, such as a hydrographic surveyor and a vessel traffic officer.
Ready to kickstart your maritime career? Jump in and ‘Sea the Difference'!